Fluire (25% off)

MAS AMOR POR FAVOR (1)

(more love, please)

Fluire means -to flow- in Italian and that’s what this font is all about.
The story began when a friend of mine asked for a tattoo with the word -Fluir- (to flow in Spanish). She didn't want a tattoo full of swashes and swirls, like I'm used to doing, but something more fluent, soft and minimal. My very first attempts were more related to copperplate calligraphy but I wasn't even close: I discovered that I needed to forget a little bit about the classic contrast and speed of the engrosser’s nib and started playing with a tiny flat metal nib. Letters started to flow, and I immediately thought of turning them into a font.

Inspired by the tattoo I created and by other tattoos I saw, I started the journey of what would be a very fun process. The result is a very cute, almost monoline font with a wide range of uses.

USES

If not used for a tattoo (my first ‘target’), the font delivers amazing results in combination with Fluire Caps: These two need each other, they go together, they talk.

I designed Fluire Caps Down and Fluire Caps Up so it’s easier to manage their colors. Also there’s Fluire Caps Down Lines, which has a decorative thin line to add yet another dimension.

Use the fonts in magazines, book covers, posters, greeting cards, weddings, lettered walls, storefronts!

TIPS

Since the font is Open-Type programmed, I strongly recommend using it in applications that support that feature. Also, the font looks way better when -contextual alternates- are activated, but it’s your choice :)

Try Fluire, and keep flowing.

NOTES

(1) The phrase alludes to maybe the most tattooed phrase in Latin America.