Brand Strategy Guide & Workbook
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**BRANDING: UNCOMPLICATED ~ A Brand Strategy Guide & Workbook**
*10 Step roadmap designed to take you from confusion to clarity, so you can make an impact in the world through your brand. Made for start-ups, entrepreneurs, solopreneurs, freelancers, creatives and side hustlers.*
**FROM CONFUSION TO CLARITY**
Are you struggling to communicate your value? Connect with the right audience? Cut through and get heard? Get clients you deserve? Charge what your worth? Write copy for your website?
Chances are it’s because you don’t have a brand strategy. You might have a logo, pretty colours and some funky fonts, but the truth is: branding begins with strategy, not design.
Our 10 step brand strategy roadmap is designed to take you from confusion to clarity.
**100% STRATEGY. 0% FLUFF.**
Branding Uncomplicated is a no-nonsense, fluff-free, practical step-by-step guide and workbook to crafting a modern brand – minus the confusion. Made for start-ups, entrepreneurs, solopreneurs, freelancers, creatives and side-hustlers.
People have been over complicating branding for far too long. They make it hard to understand, apply and implement. There is a truckload of content out there. It’s not your fault your overwhelmed—your trying to sift through chaos! I’m here to make the process simple, straight-forward and guide you step-by-step. I’m going to help you work through the process so you succeed!
**This is my 10 step roadmap to crafting an extraordinary brand strategy—so you can make an impact in the world through your business.**
**Simple. Straight-Forward. Step-by-Step.**
At the end you’ll have a written brand strategy that’ll drive the vision and direction of your brand like never before!
**FEATURES**
- Guidebook, Workbook + A3 Poster
- 120 Page Guidebook
- 84 Page Workbook
- 10 Chapters
- 26 Brand Strategy Exercises
- 16 Example Exercises so you can follow along
- 1 Quiz
- A4 size and ready-to-print PDF
---
**WHAT YOU'LL LEARN**
- Learn the importance of branding and why it matters
- Create your customer avatar
- Identify your tribe and repel the rest
- Learn how to own your space in the marketplace
- Fun strategies to uncover your core values
- Learn how to make your competition irrelevant
- Create clear differentiation from your competitors
- Learn how to create a movement, not just a brand
- Get into your customers head and uncover what really motivates them
- And we finished up with a mind blowing tool that the industry experts don't want you to know about!
---
**CHAPTERS**
- 01 / Why Branding Matters
- 02 / Your Purpose is Bigger than Your Product
- 03 / Identifying Your Dream Customers
- 04 / The Subtle Art of Repelling Customers
- 05 / Making the Competition Irrelevant
- 06 / Creating a Movement, Not Just a Brand
- 07 / What Your Customers Really Want
- 08 / What Drives Human Behaviour
- 09 / Uniting Your Tribe Under Common Beliefs
- 10 / Putting it all Together
---
**IS IT FOR YOU?**
**Definitely Yes:**
- If you’re struggling to write content for your website consider this the missing piece of the puzzle
- If you want to know how to craft a brand packed full of meaning, personality, heart and soul
- If you want to know how to communicate your value without sounding cheesy or sleazy
- If you want to know how to make your competition irrelevant and stand out in a crowded market
- If you want a clear and easy step-by-step guide to help you create a powerful brand
- If your brand is holding you back from creating the impact you wish to make
- If you want brand clarity, direction, and a solid brand foundation
- If you want confidence in your brand messaging
- If you want clear specific strategies that you can implement straight away
- If you’re tired of reading books that inspire you but don’t explain how to do it
- If you’re tired of reading ‘branding’ articles that gloss over all the important details
- If you’re struggling to communicate your value and what you have to offer
- If you’re struggling to differentiate yourself from the competition
- If you’re struggling to cut through the noise and get heard
- If you’re a small business, start-up, entrepreneur, solopreneur, freelancer, creative, corporate escapee or side-hustler
- If you can’t afford to hire an agency, but still want to create a blockbuster brand on a limited budget
**Not So Much:**
- If you are seeking information about design. This guide is all about strategy, not design.
- If you don't really value your brand and you think the price is too expensive - then it’s not for you
- If you're not willing to do the work - then it’s not for you
- If you think business should be stuffy and corporate - then it’s not for you
- If you're not willing to try something new - then it’s not for you
---
**MY PROMISE TO YOU**
- Easy step-by-step guide
- No superficial depthless fluff
- No page fillers
- No annoying buzzwords
- No boring theory that is useless in the real world
- No airy-fairy pie-in-the-sky thinking that has no purpose
- Simple, practical and real strategies that you can implement straight away
- In the end, you will have a written brand strategy that will give you clarity and direction like never before!
---
**WHY A BOOK ON STRATEGY, DON'T YOU MAKE TEMPLATES?**
Recently I created a Brand Guideline Template which included a section where you could add a brief brand strategy. One lovely customer complained that I didn't include a complete Brand Strategy in the template. I assumed most would understand that a complete brand strategy costs thousands of dollars and is customised to your brand—not something you can simply get off the shelf. Annoyed at first, I soon realised there was nothing out there to help creatives create a brand strategy step-by-step. And so my journey began...that was six months ago. It started out as a few templates and grew into 120 pages and a workbook. This is probably one of the best products I've ever created and I'm so proud of it. I've tried to make the process as easy as possible so you can get the most out of it. Let me know what you think or if you have any questions. I hope you enjoy!
Clare :)
---
**Please Note: this is an eBook, not a template**
---
**NOT AVAILABLE FOR RESALE - Please purchase personal license**
Licensing Notice: As Creative Market sets the licensing rules and I can't edit them, please purchase the "Personal" License. The *Commercial and Extended Commercial* options are not available and are not recommended. This Guide is designed to be used for your brand, not to be resold to your clients.
---
**Want 20% Off?**
Get 20% off your first purchase at: www.madebycircular.com.au
---
**Follow Us On Instagram**
@madebycircular
www.instagram.com/madebycircular/
---
© 2019 Circular Digital
ALL RIGHTS RESERVED.
They say imitation is the sincerest form of flattery, but it's not good for your business or mine. No part of this publication text may be reproduced, sold, uploaded or posted online, stored in a retrieval system, or transmitted, in any form or by any means, electronic, magnetic tape, mechanical, photocopying, recording or otherwise without prior permission in writing from the publisher.
*10 Step roadmap designed to take you from confusion to clarity, so you can make an impact in the world through your brand. Made for start-ups, entrepreneurs, solopreneurs, freelancers, creatives and side hustlers.*
**FROM CONFUSION TO CLARITY**
Are you struggling to communicate your value? Connect with the right audience? Cut through and get heard? Get clients you deserve? Charge what your worth? Write copy for your website?
Chances are it’s because you don’t have a brand strategy. You might have a logo, pretty colours and some funky fonts, but the truth is: branding begins with strategy, not design.
Our 10 step brand strategy roadmap is designed to take you from confusion to clarity.
**100% STRATEGY. 0% FLUFF.**
Branding Uncomplicated is a no-nonsense, fluff-free, practical step-by-step guide and workbook to crafting a modern brand – minus the confusion. Made for start-ups, entrepreneurs, solopreneurs, freelancers, creatives and side-hustlers.
People have been over complicating branding for far too long. They make it hard to understand, apply and implement. There is a truckload of content out there. It’s not your fault your overwhelmed—your trying to sift through chaos! I’m here to make the process simple, straight-forward and guide you step-by-step. I’m going to help you work through the process so you succeed!
**This is my 10 step roadmap to crafting an extraordinary brand strategy—so you can make an impact in the world through your business.**
**Simple. Straight-Forward. Step-by-Step.**
At the end you’ll have a written brand strategy that’ll drive the vision and direction of your brand like never before!
**FEATURES**
- Guidebook, Workbook + A3 Poster
- 120 Page Guidebook
- 84 Page Workbook
- 10 Chapters
- 26 Brand Strategy Exercises
- 16 Example Exercises so you can follow along
- 1 Quiz
- A4 size and ready-to-print PDF
---
**WHAT YOU'LL LEARN**
- Learn the importance of branding and why it matters
- Create your customer avatar
- Identify your tribe and repel the rest
- Learn how to own your space in the marketplace
- Fun strategies to uncover your core values
- Learn how to make your competition irrelevant
- Create clear differentiation from your competitors
- Learn how to create a movement, not just a brand
- Get into your customers head and uncover what really motivates them
- And we finished up with a mind blowing tool that the industry experts don't want you to know about!
---
**CHAPTERS**
- 01 / Why Branding Matters
- 02 / Your Purpose is Bigger than Your Product
- 03 / Identifying Your Dream Customers
- 04 / The Subtle Art of Repelling Customers
- 05 / Making the Competition Irrelevant
- 06 / Creating a Movement, Not Just a Brand
- 07 / What Your Customers Really Want
- 08 / What Drives Human Behaviour
- 09 / Uniting Your Tribe Under Common Beliefs
- 10 / Putting it all Together
---
**IS IT FOR YOU?**
**Definitely Yes:**
- If you’re struggling to write content for your website consider this the missing piece of the puzzle
- If you want to know how to craft a brand packed full of meaning, personality, heart and soul
- If you want to know how to communicate your value without sounding cheesy or sleazy
- If you want to know how to make your competition irrelevant and stand out in a crowded market
- If you want a clear and easy step-by-step guide to help you create a powerful brand
- If your brand is holding you back from creating the impact you wish to make
- If you want brand clarity, direction, and a solid brand foundation
- If you want confidence in your brand messaging
- If you want clear specific strategies that you can implement straight away
- If you’re tired of reading books that inspire you but don’t explain how to do it
- If you’re tired of reading ‘branding’ articles that gloss over all the important details
- If you’re struggling to communicate your value and what you have to offer
- If you’re struggling to differentiate yourself from the competition
- If you’re struggling to cut through the noise and get heard
- If you’re a small business, start-up, entrepreneur, solopreneur, freelancer, creative, corporate escapee or side-hustler
- If you can’t afford to hire an agency, but still want to create a blockbuster brand on a limited budget
**Not So Much:**
- If you are seeking information about design. This guide is all about strategy, not design.
- If you don't really value your brand and you think the price is too expensive - then it’s not for you
- If you're not willing to do the work - then it’s not for you
- If you think business should be stuffy and corporate - then it’s not for you
- If you're not willing to try something new - then it’s not for you
---
**MY PROMISE TO YOU**
- Easy step-by-step guide
- No superficial depthless fluff
- No page fillers
- No annoying buzzwords
- No boring theory that is useless in the real world
- No airy-fairy pie-in-the-sky thinking that has no purpose
- Simple, practical and real strategies that you can implement straight away
- In the end, you will have a written brand strategy that will give you clarity and direction like never before!
---
**WHY A BOOK ON STRATEGY, DON'T YOU MAKE TEMPLATES?**
Recently I created a Brand Guideline Template which included a section where you could add a brief brand strategy. One lovely customer complained that I didn't include a complete Brand Strategy in the template. I assumed most would understand that a complete brand strategy costs thousands of dollars and is customised to your brand—not something you can simply get off the shelf. Annoyed at first, I soon realised there was nothing out there to help creatives create a brand strategy step-by-step. And so my journey began...that was six months ago. It started out as a few templates and grew into 120 pages and a workbook. This is probably one of the best products I've ever created and I'm so proud of it. I've tried to make the process as easy as possible so you can get the most out of it. Let me know what you think or if you have any questions. I hope you enjoy!
Clare :)
---
**Please Note: this is an eBook, not a template**
---
**NOT AVAILABLE FOR RESALE - Please purchase personal license**
Licensing Notice: As Creative Market sets the licensing rules and I can't edit them, please purchase the "Personal" License. The *Commercial and Extended Commercial* options are not available and are not recommended. This Guide is designed to be used for your brand, not to be resold to your clients.
---
**Want 20% Off?**
Get 20% off your first purchase at: www.madebycircular.com.au
---
**Follow Us On Instagram**
@madebycircular
www.instagram.com/madebycircular/
---
© 2019 Circular Digital
ALL RIGHTS RESERVED.
They say imitation is the sincerest form of flattery, but it's not good for your business or mine. No part of this publication text may be reproduced, sold, uploaded or posted online, stored in a retrieval system, or transmitted, in any form or by any means, electronic, magnetic tape, mechanical, photocopying, recording or otherwise without prior permission in writing from the publisher.
| Licenses Offered: | Standard |
| File Type: | |
| File Size: | 2.96 |
| DPI: | 300 |
| Compatible with: | Other |